Balmain Pre-Fall 2020 Collection

Balmain Pre-Fall 2020 by Olivier Rousteing are now available on stores, the collection includes womenswear and menswear, from the house’s rich archive-inspired by Pierre Balmain’s modern vision and designs.

Pierre Balmain: The Legacy and Boldness

“With each collection, my team and I build upon the incredible legacy of Pierre Balmain. you can see clear references to that heritage with a focus on impressive tailoring and the “AMPLIFIED SILHOUETTE” of Balmain. we aim to remain as daring today as he was back then and that boldness results in today’s recognizable Balmain silhouette which is as strong and amplified as the rock music that blares in our design studio and inspires so many of my runways.” Olivier Rousteing

Olivier Rousteing: Balmain the Timelessness

”Above all, this offering is inspired by the timelessness that defines M Balmain’s greatest designs. As we flipped through photo after photo, my team and I kept remarking to ourselves how his classic looks still remain as fresh today as they must have first appeared decades ago it’s easy to see how our founder’s designs, paired with sleek patent-leather accessories or favorite denim, could be easily adapted to today. That timelessness is, of course, a key component of true luxury fashion and an important reason why this house has such an incredible history. ”

Inside Balmain Atelier

“My team and I began our thoughts, brainstorming, and sketches with thoughts of Pierre Balmain’s distinctive Jolie madame contribution to the postwar years. Reviewing the impressive cuts, colors, materials, and spirit of our founder pushed us in new directions for this season, inspiring us to play with sleek and streamlined tailoring, as well as voluminous featherlight silks, skillfully folded and enveloping the body. The rich colors, patterns, and prints are pulled directly from the archives.” Olivier Rousteing

Balmain Pre-Fall 2020 mixes classics with accents of glam and modernity through clear references to the impeccable classic tailoring seen through many generations.

The collection is focused on an intense color palette pulled from the house’s rich archive. Bright accessories paired with bold shapes and strong tailoring, from lace designs to Engravings with crystal, beads, and sequins. while The Paisley was inspired by Pierre Balmain’s favorite mid-century motifs and given a 21st-Century updated.

Balmain‘s Pre-Fall 2020 collection is available on stores and