Burberry: In Bloom spring/summer 21 collection

Burberry opened the London Fashion Week with a fully digital multi-platform show in woodland outside London without an audience.

Riccardo Tisci’s Spring/Summer 2021 collection ‘In Bloom’ was brought to life amongst the freedom of the British outdoors through a powerful live performance – a creative collaboration between Riccardo and world-renowned artist Anne Imhof. Music by Eliza Douglas and hosted by Erykah Badu, Rosalía, Steve Lacy, and Bella Hadid.

‘It began with a thought of British summertime; embracing the elements with a trench coat on the beach mixing with the sand and the water. I envisioned the people of this space, like the lighthouse keeper, and a love affair between a mermaid and a shark, set against the ocean, then brought to land.

The circle is hugely symbolic – regrowth, renewal, the circle of life. The collection is called ‘In Bloom’ because I was thinking about regeneration, about dynamic youth, about nature constantly recreating itself, always growing and evolving, always alive. Water is a symbol of that also – of newness, freshness and cleansing. And through water, life grows – water is what allows nature to bloom. Everything is circular.

The collection is focused and refined – one vision, one story. This is the essence of both Burberry’s identity and my own creativity. Reaffirming the codes of Burberry – my codes of Burberry, our DNA.’ Riccardo Tisci, Burberry Chief Creative Officer

In Bloom: Reconnect With Nature

Fashion and nature, an ongoing relationship that began with the founder Thomas Burberry who defined the uniqueness of the Burberry style. “As humans, we have always had a deep affinity with nature. We respected and relied on his power for our very existence, marveling at us and enjoying his extraordinary beauty. Above all recently, we have all ardently wished to reconnect with her again and with this show, I will celebrate these feelings by bringing together our community in a creative experience that will take place in the beautiful natural landscape of Great Britain”. Riccardo Tisci

“In Bloom” celebrates the circle of life through motifs included circles, which were seen on both the clothes and in the set. Tisci considered them “hugely symbolic,” as he “was thinking about regeneration, about dynamic youth, about nature constantly recreating itself, always growing and evolving, always alive.”

The symbol of nature appears in the sophisticated garments inspired by mariners, where the Water itself inspires the collection through the blue color palette and the mermaid prints.

In Bloom collection: Inspired by the Burberry Heritage

“I wanted to draw upon the familiar, the things that bring us comfort and strength. I returned to what first inspired me in the Burberry heritage house codes, like the check, iconic stripes and unicorn emblems, but revisited them with a new perspective, incorporating elements of both sophistication and street through the lens of the outdoors. England has some of the most beautiful antique gardens, so I really wanted to weave roses as a print throughout the collection.” Riccardo Tisci

The New introductions include new graffiti love prints and more-relaxed designs. The Westminster Heritage trench coat has been revamped with contrasting textiles, cut-outs, and extended hems.

The Barn jackets feature by stripes and varsity graphic appliques, the other stand-outs include Japanese raw-denim straight leg jeans, cashmere track pants, and archive beige check drawcord shorts.

Discover more about In Bloom collection on www,

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