Fashion

Emily Ratajkowski: Inamorata Swimwear Brand

Emily Ratajkowski, the model, and designer behind her swimwear brand Inamorata, from a personal Lifestyle to a business project. The beautiful model sharing a strong brand with an ultra-feminine and sexy style inspired by women to women.

“Inspired by the Southern California beach town she grew up in, model, actress, feminist, and designer Emily Ratajkowski brings you INAMORATA WOMAN–a collection rife with easy, body-conscious essentials for the unexpected nature of the city.

From the perfect crop top to the must-have LBD, Emily and her best friend, fashion world vet Kat Mendenhall, dreamed up all the cool, streamlined pieces you can wear to the corner bodega and everywhere else in between. Rejecting the tired old myths about body image, INAMORATA WOMAN embraces the full spectrum of the female form–and makes her look damn good in the process”. Inamorata Woman.

Emily’s Lifestyle

This venture came pretty naturally, the Californian girl spends a lot of time in a swimsuit, she’s familiar with it since her childhood: “When I was 16, sometimes I would literally wake up, not put on any clothes, and I’d put on a bathing suit and get coffees and burritos for the day,” Emily.

After that, She has collaborated on capsule collections with many brands like The Kooples.

Emily launched her brand in 2017, the first collection was only with six styles, Over the past three years, has expanded to the body line, which includes lingerie, loungewear, ultra-sexy bathing suits, clothing, and shapewear. One of the most popular swimsuits is the Las Olas bikini featuring long straps that wrap around one’s torso.

The Inspiration

“I spent the time going to Majorca in the summer, and I saw women in all shapes and sizes, of all different ages, living in their bathing suits, cooking, eating, laying out, and taking care of their kids [in their swimsuit,” Emily Ratajkowski said. “To me, that was the kind of swimsuit I wanted to make and embody.”

Emily always promoting new launches on her Instagram with videos, photos, and professionally shot campaigns.

Recently she unveiled the new Satin Swim collection, which consists of three new styles: the Amara, Capreria, and Luciana. Discover more on https://www.inamoratawoman.com/

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