Gucci Bloom Profumo di Fiori The New perfume

Set in a garden of dreams where magic blooms, the new scent Profumo di Fiori eau de parfum enters the world of Gucci Bloom, conceived by The creative director Alessandro Michele and created by the master perfumer Alberto Morillas.

A radiant twist on the classic Gucci Bloom accord, Profumo di Fiori unleashes the addictive magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute.

The scent is enriched by Ylang Ylang’s intense floral warmth and sweetness, extended by rich notes of Sandalwood and Sun Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete blends with Benzoin’s resinous warmth and is softened by Musky notes.

Profumo di Fiori Inspiration

Looking at the Gucci Bloom fragrances, a collection that celebrates diverse expressions of contemporary femininity.

The fragrance is inspired by the idea of absolute authenticity, the freedom to be who you are.

Alessandro Michele About Profumo di Fiori

“Perfume is like a spell, and the women wearing it put a spell on the world. Flowers, in this case, mediate this spell, and Gucci Bloom Profumo di Fiori is a powerful conversation with them. It is intense, it really enters the world of nature. Letting the flowers speak, fearlessly, was the real challenge when Alberto Morillas and I created this fragrance“ Alessandro Michele

Profumo di Fiori Compaign

Designed by architect Tomaso Buzzi in the late 1950s, the enchanting and mysterious La Scarzuola located in the Umbrian countryside becomes the set of a campaign for the first time and is transformed to express a dream filled with flowers and plants,

the new Gucci Bloom fragrance campaign represents the connection between “the mystical world of female sensibility” and “the idea of nature”, through the story of four women living in a garden of dreams embody four different ways of being a woman

award-winning actress and director Anjelica Huston, singer-songwriter Florence Welch, actress Jodie Turner-Smith, and designer Susie Cave.

Photographed by award-winning photographer and director Floria Sigismondi with creative direction by Alessandro Michele and art direction by Christopher Simmonds, the Video inspired by the French musical film ‘Peau d’Âne’ (Donkey Skin) directed by Jacques Demy. 

Olfactory Notes

  • Eau de parfum
  • Top notes of Jasmine Sambac Absolute
  • Heart notes of Natural Tuberose, Jasmine bud extract and Ylang Ylang
  • Base notes of Sandalwood accord, Sun Drenched Wood accord, Orris Concrete, Benzoin and Musks

The scent is presented in a bottle of yellow-coated honey with a black Gucci ribbed framed in black available in sizes 7.4, 30, 50 and 100 ml Eau de Parfum on