J.F. Schwarzlose Berlin is a German luxury perfume brand founded in 1856 by the piano maker Joachim Friedrich Schwarzlose in Berlin as a family business. Today, Schwarzlose is making a significant contribution to the perfume industry by presenting 11 different fragrances, awards such as the Art and Olfaction Award and worldwide distribution with presence in department stores such as the KaDeWe in Berlin, Le Parfum in Vienna, Fortnum & Mason in London or the Scent Bar in Los Angeles.
Unlike France, Italy, or England, Germany has only a very few perfume houses with a long tradition. In the luxury sector, J.F. Schwarzlose is Germany’s only historic perfume house, that is still active today.
Heritage and History
As a supplier to the royal and imperial courts, the brand created iconic fragrances such as 1A-33, Trance, Rosa Centifolia, Treffpunkt 8 Uhr (Rendezvous at 8 o’clock) and many more.
At the beginning of the 20th century, these perfumes were known in Europe, America, and even in Australia. Historic Schwarzlose perfume bottles can be found in museums from New York to Beijing, where China’s last emperor kept his own collection that is now on display in the Palace of the Forbidden City.
Schwarzlose created the ‘must-have’ scents during Berlins ‘golden’, roaring 1920s, one of the first perfume campaign featuring a celebrity (starring movie star Edmonde Guy) and the first machine that scented handkerchiefs. The brand created new ingredients, set trends and a few of the historic bottles were developed by famous designers, including Wilhelm Wagenfeld a BAUHAUS scholar of.
Due to the war and the destroyed Berlin production facilities of the brand, Schwarzlose never properly recovered. Because of the Wall the offices in the West and stores in the East were separated. The company was ceased in 1976 until it was revitalized in 2012 under the name J.F. Schwarzlose Berlin.
Rebirth and Revival
In 2012 the company was founded by the Packaging Designer Lutz Herrmann has designed the bottles of international fragrance successes since the 1980s for brands like Joop, Hugo Boss, Jil Sander, Davidoff, GUCCI, Lacoste and many more. And the studied communication expert Tamas Tagscherer, which are in close contact with the last heir to Schwarzlose, Jutta Jank-Trabant, who is happy to find the brand on display again and became a supporting and always welcome guest in the new office of J.F. Schwarzlose Berlin.
The two fonders work with the perfumer Véronique Nyberg as a nose, which is the head of scent creation at fragrance oil manufacturer Mane and develops fragrances for many international brands.
The Vision and Style
In 2012, J.F. Schwarzlose Berlin revitalizes and creates fragrances that function like a mirror for modern Berlin. Their basis is made of high perfume oils in high concentration in the stylish and reduced design J.F. Schwarzlose stands for.
Today’s Schwarzlose collection the result of the passion for Berlin and for the German perfume history that is shared by people behind the brand.
The brand views its rich tradition as a commitment to creating unique products with substance – relevant, authentic concepts and original, innovative scents. Everything is developed and made by hand near the historical Schwarzlose location in Berlin Moabit.
The standard range of J.F. Schwarzlose Berlin contains eight Eau de Parfums and three perfume extraits. Among them are modern versions of Schwarzlose classics, developed based on chromatography analyses of the archived original formulations and modern interpretation by perfumer Véronique Nyberg.
Besides these, there are also new fragrance creations inspired by contemporary Berlin and what the city stands for.
The Bottles Design
The current collection includes both new interpretations of Schwarzlose classics, whose original formulas were determined with chromatography analysis of old bottles to be interpreted in a modern way, as well as new creations, inspired by Berlin today.
The scents and the pack designs are cosmopolitan, contemporary, and confident – yet never ‘loud’ – original and far from any mainstream attitude. They are eccentric, extravagant, and dazzling – like the city of Berlin.
Stay Tuned for More
Besides the fragrances, the company offers as well liquid soap and silk scarves.
Stay tuned for more magic from J.F. Schwarzlose Berlin, until that time you can discover all fragrances and products on https://schwarzloseberlin.com/