Louis Vuitton presents the Women’s Fall-Winter 2020 Campaign, directed and photographed by The fashion house’s Artistic Director of Women’s Collections Nicolas Ghesquière.
The campaign celebrates and exudes the contemporary freedom of creative, bold high fashion met with the importance of personal community. The campaign features friends, artists, athletes, and models.
“Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity.
To create this campaign, the Women’s Artistic Director invited twenty personalities to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favorite faces.
Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Akon Changkou, Sora Choi, Dina Asher-Smith, Noémie Merlant, and Lous and the Yakuza.
Nicolas Ghesquière’s portraits incorporate pieces from the new “SINCE 1854” line, a jacquard mixing Monogram flowers and the Maison’s founding date”. Louis Vitton’s House.
“I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process, and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection.” Nicolas Ghesquière.
The campaign expresses Nikolas’s desire to follow his creative process through to its final punctuation, The collection includes the brand’s iconic bags: the Capucines, the Twist, the Pont 9 and the Mini Dauphine.
Discover more about Louis Vuitton, The campaign and The new SINCE 1854 on louisvuitton.com