“I LOVE WOMEN AND I WANT TO MAKE THEM THE BEST VERSION OF THEMSELVES.” VICTORIA BECKHAM
Victoria Beckham is the founder and designer of her fashion label which is become a global luxury fashion brand. Decided to expand her focus to beauty, in 2019 she creates Victoria Beckham Beauty a high performance and clean product with luxurious ingredients.
The story back to 2016 with a makeup collaboration with Estée Lauder for 2 successful seasons when Victoria met Sarah Creal, The Estée Lauder executive and expert in the beauty was worked with Prada Beauty, Ralph Lauren Fragrances, Bobbi Brown Cosmetics Tom Ford.
They share the same beauty values and philosophy, Vicktoria and Sarah, create in 2019 Victoria Beckham Beauty.
Victoria Beckham Beauty: The Vision
What would the most amazing luxury beauty brand look like in ten years?
”Victoria Beckham Beauty is founded on the idea that beauty should complement and empower the dynamic life you lead.
When Victoria and Sarah envisioned what they wanted Victoria Beckham Beauty to be, they asked themselves- what would the most amazing luxury beauty brand look like in ten years? They concluded that the future of beauty would be super clean, perform at the highest luxury level, welcome everyone who loves beauty, help people fuel their lives inside and out, be sustainable, transparent, digital-first, cruelty-free, and created by women (naturally). This is the vision behind Victoria Beckham Beauty”. Victoria Beckham beauty.
Victoria Beckham Beauty: The Value
Luxury beauty is changing. Superior craftsmanship alone is no longer enough — Focusing on The ingredients in Beauty formulations matter, because clean products free from harmful toxins should be a universal standard.
Victoria Beckham Beauty is committed to formulating all products with safety, transparency, education, and inclusivity at the forefront.
Victoria Beckham Beauty will never test products or ingredients on animals
Sustainability in Motion
focusing on making the most sustainable choices for products. using post-consumer and recycled materials and minimal plastic. and looking to set better cleaner, and more ethical standards across beauty.
Products: Luxury performance, clean beauty.
Victoria Beckham’s beauty Developed through Victoria Beckham’s unique perspective, these are the products she felt were missing from her makeup bag — cleanly formulated, high-performance beauty solutions for the modern individual who lives life on-the-move, and to the fullest.
“I want to take care of women inside and out, providing them with the must-have items in makeup, skincare, fragrance, and wellness that I feel I need in my own life,” Victoria Beckham.
Lid Lustre: Lid Lustre adds a layer of life, dimension, and brilliance to your look. Inspired by the healing and protective power of crystals—Victoria surrounds herself with them—each shade is infused with a different crystal for aura-amplifying energy. Striking shades in a wet, pearly finish are tailor-made for buildable, high-shine brilliance. available in Blonde and midnight.
Smoky Eye: Inspired by Victoria’s signature smoky eye and iconic style, each of these richly pigmented palettes offers a curated selection of shades in either a smooth matte or soft satin finish — streamlined to be everything you need to create your own modern smoky eye. Unique pressing technology allows all four shades to live in one sleek brass compact for the maximum product in minimal packaging. Available in silk, signature, tweed, tuxedo, royal.
Satin Kajal Liner: Satin Kajal Liner rewrites the rules—no tugging or skipping, no makeup artistry required, and no “right way” to be worn. Lashline, waterline, winged, smudged, this creamy pencil delivers every look with ease. The highly-pigmented, silky-smooth formula gives you the playtime you need to create your look, your way, and its waterproof dry-down provides crease-free staying power to last all day.
Bitten Lip Tint: Smooth and plump your lips with an effortless rosy tint. A weightless gelée that enhances your natural lip tone and texture with an effortless, semi-matte flush of colour.
A deeply nourishing and hydrating formula, infused with hyaluronic acid and squalane, visually plumps and smooths lips upon application. This sheer natural-matte tint is ultra-comfortable to wear and stays in place without ever feeling dry, sticky, or tight for smoothy lips, plumped and hydrated, with a lasting wash of flushed colour. Available on, Chérie, Bisou.
Lip Definer: Maybe one of Victoria’s favorite products ever – it’s her daily go-to for creating a defined, contoured and fuller lip look. A precise, waterproof pencil in six shades to outline and define the natural shape of your lips. The smooth texture allows for tug free, impeccable precision without skipping or feathering. The result is a uniform lay down that contours and colors the lips. Available in different tones.
In collaboration with The famed German stem-cell and biomedical scientist Augustinus Bader. Victoria Beckham created the cleanest and efficacy of skincare products:
Cell Rejuvenating Priming Moisturizer in Golden: The next level in #VBGlow, Cell Rejuvenating Priming Moisturizer in Golden instantly illuminates your skin with a high impact bronze glow and delivers serious long-term skin-enhancing benefits.
A unique blend of pearl provides a luminous finish, while powerful and clean active ingredients deeply nourish and renew the skin to boost radiance over time. The lightweight, yet hydrating formula, developed with Augustinus Bader’s TFC8® technology, support cell turnover and activates the skin’s own regenerative process. Available on 50ml and 30ml
Cell Rejuvenating Power Serum: The next generation of serum. A rejuvenating, reparative, defensive serum, powered by Augustinus Bader’s patented TFC8® technology and supercharged with effective actives.
Power Serum is your daily dose of active ingredients that strengthens the skin’s barrier function and supports ultimate skin health—repairing the sins of the past and protecting against modern-day environmental stressors like blue light and pollution. Turns redness down and radiance up. Available on 30ml.
All Victoria Beckham beauty products available in her stores and on https://www.victoriabeckhambeauty.com/